Report on E-Commerce Workshop

At the venue of E-Commerce One Day Workshop conducted by Career Guidance & Placement Unit which is led by Ms A.P Rekha founder & CEO Live Your Dreams India is going to start soon. We got a vibrant group of interested students assembled at the seminar hall waiting for the event to begin.

The event started at 10:40 Am with a welcome speech by Drusya Rajan S7 EC2. After that Miss Rekha started her cracking presentation.

Niketh and Vidya of S7 CSE were selected as leaders of the two sides for future games and interactions. She stressed on the need of patience, persistence and passion which are needed for being successful in life. The way you think will be deciding your success. Think positively and work for attaining your goal, then only you’ll succeed. Only those who’re passionate in something will excel in that field. This is the most important in the magical three words.

What is a Goal?

A goal is nothing but a dream with a deadline.

Goal which you choose should be optimistic, Personal, specific, motivational, accessible, realistic and time bound then only you can conquer them.
What Is E-Commerce?

Consists of buying and selling of products or services over electronic systems such as the internet and other computer network.

Impact Of E-Commerce.

Without E-Commerce there’ll be no online shopping, no online ticket booking, no making money using Google adsense though your blogs, less interest in social networking sites, online life will be just boring to the core.

Lets see what’re the classifications of E-Commerce.

There’re two classifications, Business To Business (B2B) and Business To Consumer (B2C)

B2B Means deals with e-Commerce between two business establishments and B2C Includes business establishments and consumers.

Growth of e-Commerce.

These are a few interesting impacts of e-Commerce.

Online shopping saves very large amount of time and energy. Nobody will be worrying about going out to shopping malls, choose materials and worry about bargaining. Through online ticketing you don’t have to stand in stressful queue to get your tickets booked before an urgent journey. Online share marketing is there which can make you billionaires. You can boost your business by using E-Commerce solutions.
After that a  small presentation was there on “You can be a successful entrepreneur”

An important think one should keep in mind : “Anything is possible, it is the question of right strategy. Just believe in yourself and conquer your dreams. There are no failures, only feedbacks are there, if the strategy proved to be wrong, you’ll get corresponding feedbacks.”

Let us see what are the general myths about business?
1.You need a lot of money to start a business – Completely wrong.
2. You need a great idea.
3. You need an MBA for starting a business.
4. You won’t make a profit for first 3-4 years.
5. You need a great office location.

Next topic to be disscussed was “The Different  Steps You Can Use For Starting Your Business.”

You’ll have to…

1. Identify the right business opportunity- Choosing the field which is really matching your passion is the main thing.
2. Prepare the business plan - A proper business plan leads to success. A proper business plan is the vision and mission of the business. “If you’re failing to plan, you’re planning to fail.”
3. Know your target audience – know who all are going to be your potential customers.
4. Understand your personal finances - Always keep in mind how much money, no matter how less you got with you.
5. You got to build a support network – make complete use of social networking media for promoting your business.
6. Find the right customers – imagine a Benz showroom in a poor village, how’ll be the sales record over there? It’ll be way low right. Know the right customers for your product.
7. Know how to market/promote your business – only best marketing solutions will let people know that such a business establishment is existing. So that is an integral part of a business establishment.

What are the Important marketing methods?

They’re Online Marketing and Offline Marketing.

Offline- without using internet, ads in telecommunication media, word of mouth etc.

Online Marketing
Main part of online marketing is nothing but e-Commerce…
How can you create an online identity for your business?
Your online identity will be your official website, its the basic platform for a company.
How to create a professional website?

Creating a professional website which is high quality will only bring business. It should be in a reader friendly design with readable proper font settings and all.

You’ll need to approach a proper reliable web hosting company for hosting your web files online.

With this, we separated for lunch break. Will get back to the interesting workshop by 2 pm.

The afternoon session started by 2:40pm.

In this session we had an in depth discussion about E-Commerce Solutions.

Several E-Commerce solutions are

1.Search Engine Optimization (SEO)

Importance of search engine optimization in E-commerce. If your company comes within first three pages of the search results, imagine the amount of business you’ll get through that.

Two types of optimization are there, off-page optimization and on-page optimization. On-page optimization – optimization using tags, keywords presents in web pages, pictures etc. Off-page optimization – promotion of your company in all other ways online like social media, ads, discussion forums etc.

2. E-mail Marketing:

promoting your company through e-mails sent to groups related to your company.

3. Blog Marketing : promoting business through Blogs and all.

4. Affiliate marketing : displaying banners in our websites and getting income through that.

Online payment gateway – how to buy and sell products online? Effective use of online banking, credit cards etc can be used for buying or selling products via various payment gateways like paypal. You’ll have to choose a proper reliable gateways.

In the winding up session Ms Rekha recalled what all points were stressed the whole day. About setting up the goals, working on them each moment to succeed and become world leaders.

In the end of the presentation, a thanksgiving memento was given to Miss Rekha for coming here and giving us an interesting and interactive presentation.

Vote of thanks was given by Roshni of S3 EC1.

We had a great time here. Thanks a lot ma’am for being with us.

SoorajKeshav/-

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